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Thursday, January 31, 2013

Aerial Ad Warfare - JAS 39 Gripen & The Eurofighter Typhoon

Two ads released by the respective aircraft manufacturers - the Eurofighter Typhoon & Saab JAS 39 Gripen [NG].

  • The Eurofighter firing a 'Stormshadow'?! In what universe was this film shot? Realised the Typhoon has the ability to deploy what is called as a Towed Radar Decoy [TRD] to protect it from Radio Frequency [RF]-guided munitions.
  • The Gripen NG launches a RBS-15 missile to take out a bridge. While the Mk III version, of this originally Anti-Ship Missile, now also has land-attack capability, current open source information indicate that it presently exists only in a ship-launched configuration.

Manufacturer's efforts to pimp their wares, in a highly-competitive, rarefied market, have acquired ludicrous proportions [below], transgressing into the idiotic. Can only imagine BAE drawing the comparison with an eye on some of the richer African countries, as prospective customers, not very unlike the Israeli effort.




Related: Futuristic Technologies at DARPA - Regina Dugan at TED [Video]